As you may have heard, Facebook is making a dramatic shift in its news feed. The Company says it will tweak what people see to make it more ‘meaningful’- meaning people will see more posts from the people they actually know, and fewer developed by Facebook business pages, brands, and media.
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”- Mark Zuckerberg, CEO Facebook
So What Does This Mean for Small Businesses ?
Simply put- posts from businesses will be held to the same standard as posts from friends. Businesses will most likely see a dip in reach and engagement, but all hope is not lost for those who have come to rely on Facebook for bringing in new customers. Here are 5 things you should do:
5 Things You Should Do to Survive
#1 Stop Crying About It
Get it all out. Facebook isn’t going to change their policy or reverse their updates. The best thing for you to do is evolve your social media marketing strategy, to maximize the effectiveness of your marketing.
#2 Engaging & Meaningful Content
Meaningful interaction has always been valuable for small businesses on Facebook and elsewhere. An engaged following that truly cares about what your business has to say -and more importantly one that feels they have a voice in your business -is a powerful tool for growth.
So you want to stop posting the automated updates like “daily soup specials” and more interactive, engaging and meaningful content such as getting your Facebook fans involved in deciding the soup specials for next week.
More SOCIAL and less media.
If your business doesn’t have an audience on other platforms such as: LinkedIn, Twitter, Snapchat or Instagram…now is the time to build.
#4 Pay to Play
We’ve known it was coming. 65 Million businesses on Facebook and less than 5% pay for advertising.
As a business owner who wants real traction on Facebook- you must learn Facebook Ads. You’ve got to learn how to advertise on this platform and it needs to be a part of your business strategy…there’s absolutely no way around it- you’ll have to make a budget for advertising.
#5 Stay Educated on Marketing Tips & Strategies
If you come across anyone, claiming they are a facebook marketing or social media marketing guru, RUN. Run fast and run hard. Keep yourself educated on on what’s happening.
One of the best ways to keep yourself in-the-know, is to join groups or leverage other driven, successful business owners or entrepreneurs to learn what’s working for them. Learn what social media marketing strategies they are using and see if they will work for your business.
Stay the Course.
Change is inevitable, folks. As small business owners and entrepreneur’s we must adapt…if we don’t…we ‘die’. I would not suggest that you ‘leave’ facebook as long as there are 2 Billion people using the platform- there will be value for your businesses. You just need to figure out how you fit it. Stay the Course and think SOCIAL more than media.
If you would like help with your social media marketing, please shoot me a note. Let’s chat. Otherwise, go ahead and grab 30-minutes on my calendar here: Grab 30 with William