In today’s digital world everyone is competing for attention both online and offline. Getting your target audience to see your real estate listings at the right time is becoming more challenging.
It appears that some agents are making all the right moves and are thriving while other agents are falling behind. The truth be told – agents who absolutely crushing it! Are marketing to their ideal audience.
If you are looking for ways to get ahead of the competition and secure your place as a “kick-ass agent” in a super competitive market, you must stand out.
1. Get an Awesome Website
If you work for a large agency like Keller Williams, you get a website on the agency’s domain. But, that’s not enough to distinguish you from the rest of the agents at that agency and in your local area.
If you want to stand out, get your own website and market yourself as an individual. This will allow you to develop your own personal brand and advertise using the resources you choose to offer.
Consider hiring a professional to make sure your website looks perfect and renders well on all devices (mobile, desktop, and tablet). We can help you with that.
2. Share the Love with Freebies
One of the most important things you can do to make yourself stand out is to utilize the effect of “perceived value.” Potential clients need to see that you are sharing a ton of valuable information and expecting nothing in return. This is how leading real estate agents build life-long relationships.
Utilize landing pages and Create a free PDF file or E-book that offers helpful tips to first-time homebuyers, or extra things you can do to help your curb appeal during an open house, and so on.
When someone comes to your landing page they will be prompted to receive free helpful information, in exchange for their email address so you can send it to them or download. See? It’s a win-win …they receive value and you receive their email for follow-ups and additional marketing.
To create a rock star agent strategy, create or curate multiple freebies that pre-qualify a person. For example, you could create 3 eBooks:
1.) First-time homebuyer’s eBook
2.) Applying for a mortgage checklist
3.) Desperate to Sell?
The e-book they choose will help you understand what position they are in with their home buying or selling process. With this understanding, you can send them a more customized and unique follow-up to stand out from the boring one-size-fits-all autoresponders that everyone else is using.
3. Use Google My Business
Google points free traffic in your area, may as well use it!
In the digital age we live in, everyone turns to google to find something they want. Real Estate Agents are not exempt from this. If you go on your phone right now and google “real estate agents near me,” and you don’t pop up- you’re leaving a lot of money on the table.
Head over to google my business and claim your business, verify your address and they will mail you a validation card.
Once you have a listing on “Google Local Business” upload some relevant photos of nice homes, neighborhoods, happy clients, etc.
The most important factor here is your reviews – According to RocketDigital, people are 63% more likely to buy from a business with reviews on Google. When a potential client finds you on Google Maps, the reviews will be displayed there. Reach out to current and former clients and ask for a review.
The more five-star reviews you have, the higher up in Google’s search ranking you will appear.
4. Market Yourself Like a Rockstar
When you compare rockstar agents with other agents who aren’t as successful- one of the differentiators – is marketing.
If you are a prospective client, will you remember the agent whose face is on the grocery cart at the supermarket, or will you remember the agent who showed up to a fundraiser in a Rolls Royce (rented) and donated a money?
Spend a little more on high-quality business cards and postcards. Always include your brand in everything you create. Consider hiring a graphic designer to build you a logo that is professional and attention drawing.
5. Engage and be Active on Social Media
More than 90% of people search online before making a real estate decision. Social networks like Facebook, Twitter, and Instagram have made it so much easier for potential clients to reach real estate agents. It’s imperative that you are available to respond quickly messages and inquiries on these platforms.
If someone has a question at 11pm, they go on Facebook and see that you are very responsive to messages they may reach out to you instead of waiting until the morning to call an agency. Rockstar agents have gone a step further and started using Chat Bots to make sure they NEVER miss an opportunity.
Social networking is another way to offer amazing value to prospects. By merely sharing relevant information about the market, your neighborhood, and homes in your area, you are providing value to the people who follow you. There are so many tools like Buffer that make this really easy and quick to do.
These are just a few tips of many that can help you stand out as rockstar real estate agent with more to come in the following weeks.
Good luck! Go get em. Be a Rockstar!