3 Reasons Why a Successful Real Estate Agent Needs CRM

We can’t believe that there are still real estate agents out there who don’s use CRM!? Even if you are crushing it right now….you can always do better with a CRM.  Here are 3 ways how a CRM can help you increase you provide more value to your clients and close more homes.

1. Quicker Response

Successful real estate agents know how important it is to quickly connect and respond to a new lead.  After all, the faster you respond to a new lead, the more likely they are to become a client.

Additionally, when your existing clients have questions or concerns, they expect to hear from you as soon as possible.  With a good CRM solution, real estate agents can be notified in real-time and don’t have to worry about missing the connection.  With CRM you can set up custom automated responses to make sure your leads and clients know that you have received their message and will get back to them.

2. Keep in Touch with Top Clients

Customer Relationship Management (CRM) will enable you to maintain all of your contacts in a central database and be more proactive with your interactions.

Imagine the impression you give when you send a personal message on special occasions such as birthdays, anniversaries and holidays?  Your CRM will not only remember this important information for you- the CRM will automatically send the messages.

Successful real estate agents know that personal touches such as these will go a long way, and can improve the likelihood of future sales and referrals.

3. Rev Your Efficiency

Successful real estate agents understand that ‘time is money’.

A CRM can incorporate apps that you are using so that you can access them from one single interface.  Bringing those apps together will help you save time by preventing repetitive reporting and manual tracking.

For example, One successful real estate agent (client) integrates her accounting application like Quickbooks, which eliminates the need for manual data entry when she generates an invoice or contract, because that information is already inside her CRM.

Imagine having the ability to manage and track all your leads, files, events and interactions from one place?

Hard Facts…

From lead generation to communicate with clients and closing the deal- a CRM is with you every step of the journey.  When well-utilized, a CRM system can help you build better relationships, generate more business and sell more homes.

There’s a great easy-to-use CRM in the market today, for real estate agents called CompanyHub.  They offer a FREE trial... Check them out, and let me know what you think.


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